Archive for November 2024
The Backbone of Successful Campaigns: Why Research Matters in Media Advertising, Research & Data
Successful advertising campaigns depend on far more than creative ideas. Effective strategies require a deep understanding of audiences, market conditions, and the best channels to reach potential customers. Research underpins these efforts, providing clarity and evidence and forms the foundation of effective campaigns, providing data-driven insights that refine strategies, optimise budgets, and enhance return on…
Read MoreWhy Source Stands Out in Recruitment: Insights from the Tiara Awards 2024
We’re excited to share the recognition Source received from the 2024 Tiara Recruitment Awards for “Specialist Recruitment Company to Work For.” Here are some highlights from the judges’ feedback that showcase what makes Source unique—and where we’re aiming to grow further. 1. Client-Centric Approach with Tailored Teams At Source, we’re known for our highly collaborative…
Read MoreAI-Powered Content Creation: Striking the Balance Between Automation and the Human Touch
Today, marketers look at AI as a source of productivity gain: creating content at scale and driving customer engagement. In fact, 30% of all marketing content is expected to be created with the assistance of AI tools by 2025 (Gartner, 2023). ChatGPT, Jasper, and other AI-driven creative tools are changing the way in which content…
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