Archive for January 2025

Artificial Intelligence (AI) is no longer a futuristic concept in media planning. Its application has become integral to how agencies manage campaigns, allocate budgets, and refine strategies. AI’s rise is driven by its capacity to process large datasets, uncover patterns, and generate actionable insights with unparalleled speed. While the benefits are evident, introducing AI into…

In client services, every interaction shapes the foundation of a relationship. Managing complex projects, resolving conflicts, and maintaining strong communication require emotional intelligence (EI). It equips professionals with the tools to respond thoughtfully, ensuring both client and organisational objectives are achieved. Understanding Emotional Intelligence At its core, emotional intelligence encompasses the ability to recognise, understand,…