Social Media and Content Recruitment.

In social media and content roles, the focus is always to engage or widen an audience by attracting people with engaging, useful, and/or insightful content. Since the rise of artificial intelligence solutions like ChatGPT, having reliable and inventive social media and content writers and editors is really important. Without them, there’s no way to rise above the sea of identical and easy-to-identify AI content. Usually, this content has an American “z” in words like specialize, contains a lot of lists, and says “not only x, but y” a lot!

Candidates in this area need to be able to create content roadmaps to support a brand, product, service, event or cause. They also need to break through writer’s block in tight turnarounds and stay in touch with wider cultural and societal trends. Using these trends to relate to an audience can be a great shortcut to engagement, but they can also be a dangerous pitfall (especially if the trend is out of date, or inappropriate to the target audience).