Posts by Source

Successful advertising campaigns depend on far more than creative ideas. Effective strategies require a deep understanding of audiences, market conditions, and the best channels to reach potential customers. Research underpins these efforts, providing clarity and evidence and forms the foundation of effective campaigns, providing data-driven insights that refine strategies, optimise budgets, and enhance return on…

Today, marketers look at AI as a source of productivity gain: creating content at scale and driving customer engagement. In fact, 30% of all marketing content is expected to be created with the assistance of AI tools by 2025 (Gartner, 2023). ChatGPT, Jasper, and other AI-driven creative tools are changing the way in which content…

There is an increasing emphasis on sustainability within the creative industry and more brands are learning that they have to incorporate purpose-driven roles to attract and retain environmentally-conscious talent. Here we explore this shift, how it’s influencing recruitment strategies and look at the increased demand for sustainability-focused positions. What is a purpose-driven role? Increasing numbers…

Artificial Intelligence (AI) has been transforming industries across the globe, and the creative sector is no exception. From design and content creation to music and film production, AI is leaving its mark in ways that were once thought impossible. While this rapid technology integration might seem daunting, it’s crucial to understand that AI is not…