Posts by Source

Artificial Intelligence (AI) is no longer a futuristic concept in media planning. Its application has become integral to how agencies manage campaigns, allocate budgets, and refine strategies. AI’s rise is driven by its capacity to process large datasets, uncover patterns, and generate actionable insights with unparalleled speed. While the benefits are evident, introducing AI into…

In client services, every interaction shapes the foundation of a relationship. Managing complex projects, resolving conflicts, and maintaining strong communication require emotional intelligence (EI). It equips professionals with the tools to respond thoughtfully, ensuring both client and organisational objectives are achieved. Understanding Emotional Intelligence At its core, emotional intelligence encompasses the ability to recognise, understand,…

Successful advertising campaigns depend on far more than creative ideas. Effective strategies require a deep understanding of audiences, market conditions, and the best channels to reach potential customers. Research underpins these efforts, providing clarity and evidence and forms the foundation of effective campaigns, providing data-driven insights that refine strategies, optimise budgets, and enhance return on…

Today, marketers look at AI as a source of productivity gain: creating content at scale and driving customer engagement. In fact, 30% of all marketing content is expected to be created with the assistance of AI tools by 2025 (Gartner, 2023). ChatGPT, Jasper, and other AI-driven creative tools are changing the way in which content…