Insights

Today, marketers look at AI as a source of productivity gain: creating content at scale and driving customer engagement. In fact, 30% of all marketing content is expected to be created with the assistance of AI tools by 2025 (Gartner, 2023). ChatGPT, Jasper, and other AI-driven creative tools are changing the way in which content…

There is an increasing emphasis on sustainability within the creative industry and more brands are learning that they have to incorporate purpose-driven roles to attract and retain environmentally-conscious talent. Here we explore this shift, how it’s influencing recruitment strategies and look at the increased demand for sustainability-focused positions. What is a purpose-driven role? Increasing numbers…

Artificial Intelligence (AI) has been transforming industries across the globe, and the creative sector is no exception. From design and content creation to music and film production, AI is leaving its mark in ways that were once thought impossible. While this rapid technology integration might seem daunting, it’s crucial to understand that AI is not…

In the competitive world of creative agencies, scaling up to take on more prominent clients and complex projects is crucial for growth. Leveraging freelancers can effectively expand your capabilities without the overheads associated with permanent hires. Here are seven strategies to integrate freelancers efficiently and effectively into your agency. Identify the skills gaps Assess your…

The gig economy allows agencies to scale their teams with specialised skills when needed. However, integrating freelancers and contract workers effectively into an established team requires strategic management to ensure collaboration and productivity. This article discusses the sticking points and provides strategies for the seamless integration of temporary staff. Ten strategies for successful freelance integration…